Master of Business Administration, Sport Business Management

The 90 ECTS programme consists of the following modules: Sport Business Management core studies (20 ECTS), Research and Development (10 ECTS), Sport Business elective studies (20 ECTS), Core Business studies (10 ECTS) and Master thesis (30 ECTS).

Management Studies 10 ECTS

Management studies are compulsory for all the business programmes in JAMK Master’s programme. These studies include leadership dynamics and managerial accounting courses, which nicely supplement the sport business studies.

Sport Business Management 20 ECTS

Sport Business Management modules include areas such as Economic and financial management in sport, Strategic management in sport, Marketing and service design in sport events and Sports law. The modules cover both the national and international aspects of the sport business industry in advanced level.

Research and development 15 ECTS

The research and development module aims to develop students’ competencies throughout the studies, in particular to conduct individual research in the field of sport. The module consists of Professional development, Research-based development and Research method courses. An essential part of the research and development module is to gain understanding how to use business intelligence in sport context.

Electives 15 ECTS

Students have the possibility to choose elective courses from this Sport Business Management programme, such as International sport tourism, Sport entrepreneurship and innovations and Sport operations and facility management. Students can also select courses from other Master’s programmes from JAMK School of Business. In addition to these, there are study options in abroad programmes such as EASM Student Seminar or Jamk Leadership Program in Silicon Valley.

Thesis 30 ECTS

The thesis is a research and development project which serves working life in the field of sport. It stresses practical application and supports students’ personal career development. The thesis combines the scientific and practical approach, and aims at developing the organizational goals of the selected sport organization.

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