Itsenäiset maisteriohjelmat

Master in Digital Marketing, Transformation and Design Thinking

EU Business School , paikassa Geneve (+1 sijaintia)
Pituus
1 vuosi
Opiskelukieli
englanti
Aloitus
lokakuu 2024 (+8 toteutusta)
Toteutustapa
Lähiopetus
Pituus
1 vuosi
Opiskelukieli
englanti
Aloitus
lokakuu 2024 (+8 toteutusta)
Toteutustapa
Lähiopetus
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Master in Digital Marketing, Transformation and Design Thinking

Master in Digital Marketing, Transformation and Design Thinking

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Program contentYear 1TERM 1

  • Digital Marketing Strategies
  • Marketing Web Analytics & Metrics
  • Automation, Search Engine & Conversion
  • Social Media Marketing & Advertising Strategies
  • Masterclass I

TERM 2

  • Ideation & Brainstorming Techniques
  • Design Thinking
  • Leadership & Entrepreneurial Thinking
  • UX & HCD
  • Masterclass II

TERM 3

  • Digital Transformation Strategy
  • Digital Business Models
  • Digital Startups
  • New Tech
  • Masterclass III

Seuraavat toteutukset

Tulossa 8 toteutusta

lokakuu 2024

  • Lähiopetus
  • Barcelona
  • englanti

lokakuu 2024

  • Lähiopetus
  • Geneve
  • englanti

tammikuu 2025

  • Lähiopetus
  • Barcelona
  • englanti

tammikuu 2025

  • Lähiopetus
  • Geneve
  • englanti

maaliskuu 2025

  • Lähiopetus
  • Barcelona
  • englanti

maaliskuu 2025

  • Lähiopetus
  • Geneve
  • englanti

lokakuu 2025

  • Lähiopetus
  • Barcelona
  • englanti

lokakuu 2025

  • Lähiopetus
  • Geneve
  • englanti

Tutkinto / todistus

Credits:60 ECTS

Degree Awarded

  • A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
  • A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Learning Outcomes

This master’s program develops the knowledge and skills to design effective strategic digital marketing plans and campaigns, understand customer motivation, manage brands on social media and leverage web analytics effectively. Students will be able to:

  • Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
  • Develop innovative, creative and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
  • Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.

Kustannukset

Tution fee per term: € 4,600

Several scholarship options are available. Please check the institute website for more information.

Ota yhteyttä

Ota yhteyttä

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EU Business School
Ganduxer 70
08021 Barcelona

EU Business School

Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration, communication,...

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