Marketing and Management, Master of Science

Studying Marketing and Management you will learn how to gather, analyse and understand market information, and how to lead organisations based on market insight. You will also get the skills required to develop and manage business strategies, business models, product and service development, and market communication. The studies also include courses in international strategy and sustainability, marketing and management to give you a competitive edge on the labour market. Vaasa, being the "energy capital of the North" with a vibrant energy industry, offers a lot of possibilities for interesting internships during your studies, and a great start to a successful career.

Students in Marketing and Management will gain skills in :

1. Gathering, analyzing, and understanding information & insights about customer behavior in diverse market contexts

2. Developing and managing the firm’s/organization’s strategy, business model, product and service development, and marketing communication based on customer and market understanding

3. Knowledge to identify and evaluate strategic decisions in different organizational contexts

4. Analyzing and implementing an organization’s sustainable strategy, structure and business models taking the interests of different stakeholders into account.

Hanken School of Economics is a research-oriented university with high quality education - we are one of the just over 100 business schools in the world to hold the so-called Triple Accrediation i.e. the school has been accredited by AACSB, EQUIS, and AMBA. This means that Hanken belongs to the 1 % of business schools in the world that hold the accreditation. Our Master’s Degree Programme is ranked by Financial Times and Hanken is included on their list of top business schools in Europe.

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