Marketing, Master of Science (Economics and Business Administration)

The Master's Programme in Marketing centres on Strategic Marketing, Digital Marketing, Retail Marketing and Consumer Culture.

Marketing is a way of thinking and a practice that is quintessential to all dimensions of business. In this programme, you will attain an in-depth understanding of this philosophy and a solid foundation of the skills and know-how required of a top marketing specialist.

Marketing Studies

In the programme, you will study four core courses: Strategic marketing, Digital marketing, Retail marketing and Consumer culture.

During your studies, you will complement these core courses with electives such as:

• Service business strategy
• Brand performance management
• Managing innovative selling
• Consumer behaviour in design and fashion
• Fashion marketing
• Consumer psychology

With a special emphasis on professional training in real-life managerial skills, there are also such electives as Meet the stage: Public speaking and Interaction Skills and Storytelling - A Narrative Approach for Entrepreneurship.

After the studies in marketing

The graduates of marketing can work in leadership, expert, and management positions in marketing services companies, education and consultancy.

Markkinoinnin maisteriohjelma keskittyy ymmärtämään markkinoinnin kokonaisvaltaisena ajattelutapana. Ohjelmassa on neljä ydinaihepiiriä: Strategic Marketing, Sustainable Marketing, Retail Marketing ja Consumer Culture. Maisteriohjelmasta valmistuneet työskentelevät johtamis- ja asiantuntijatehtävissä. Koulutus toteutetaan englannin kielellä.